Insights

Press, search and authority.

Practical guides on getting featured, building a search presence you are proud of, and turning every placement into lasting authority.

Media placementsPersonal brandingGoogle & AI searchTV & podcasts

October 16, 2026 | by Brad Sullivan

A TEDx talk can become one of the most visible parts of your reputation. Talks are recorded, often shared widely,...

October 13, 2026 | by Brad Sullivan

“Media placement” is a broad term. A feature written by a journalist, a sponsored article and a column you write...

October 11, 2026 | by Brad Sullivan

Sellers rarely choose an agent at random. They want the person who understands their neighbourhood, prices realistically and can get...

October 8, 2026 | by Brad Sullivan

When someone needs a lawyer, they rarely choose from a list of strangers. They choose the name they have heard,...

October 5, 2026 | by Brad Sullivan

When patients need a specialist, many start by searching for a name. They read about the doctor’s background, look for...

October 4, 2026 | by Brad Sullivan

A media feature takes effort to earn. Yet many experts share it once, collect a few likes and move on....

October 2, 2026 | by Brad Sullivan

A good podcast appearance gives you something few other channels can: thirty minutes or more of uninterrupted conversation with an...

September 30, 2026 | by Brad Sullivan

A TV interview can do a lot for your reputation in a few minutes. It can also go by in...

September 29, 2026 | by Brad Sullivan

A growing number of people now start their research by asking an AI assistant a question: who is the best...

September 26, 2026 | by Brad Sullivan

Search for a well-known founder, author or doctor and you will often see a box on the right of the...

September 24, 2026 | by Brad Sullivan

You have probably spent real time and money on your website. The copy is polished, the photos are professional and...

September 22, 2026 | by Brad Sullivan

A feature in a respected business magazine does something your website never can: it puts an independent publication’s name next...

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